Bad Bunny x Calvins: Caution, content is hot
- Panos
- Mar 29
- 2 min read
It’s not the first and definitely not the last time that Calvin Klein arouses our sensuality with a complex of audiovisual content. This is all in reference to Calvin Klein’s latest campaign of the Spring 2025 “Icon Cotton Stretch” underwear collection. The star of the campaign was no other than the Puerto Rican artist that received a Grammy Award, Bad Bunny. And the result was “hot” at least. So hot that Justin Bieber was the child and Bad Bunny is the man.
Born as Benito Antonio Martinez Ocasio in 1994, he’s considered to be one of the most influential artists of the modern music scene. Some of his biggest hits include “Soy Peor”, “Dakiti”, and “Mia”. But Calvin Klein was certainly not based on his discography. It’s evident that his culture and aspect predisposes us with sharpness for the sensuality that pervades CK’s new campaign. The erotic stimulus is now the reference point that adds to the quality attributed to the underwear collection.
As in many campaigns communicated by the brand, the bold and provocative nature imprinted on black and white material highlights the aforementioned features. Some of the most symbolic displays developed by the brand were in collaboration with Brook Shields in the 80s, Kate Moss in the 90s, as well as with Kendall Jenner and Justin Bieber in more recent times.
The “Icon Cotton Stretch” collection is consistent with the brand’s strategy, inviting the Gen Z and Latinx consumers to express themselves with authenticity but also comfort and freedom. The collection includes a seamless “Infinity Bond” waistband and is diversely rendered in briefs, trunks and other designs that combine functionality and style.
Choosing Bad Bunny for that campaign is not random, as his rebellious character, sex appeal and Latin beauty are an integral part of the feeling of wearing your Calvins. Music culture, movement and hotness are all about the new campaign video directed and shot by photographer Mario Sorrenti for Calvin Klein.
Watch responsibly.
