Philipp Plein celebrates the launch of NO LIMIT$ PLATINUM at La Jungle du Roi

German designer Philipp Plein founded his namesake luxury fashion brand 25 years ago and grew it since into one of the largest and most prestigious independent fashion and luxury brands in the world. Based in Lugano, Switzerland and totally self-financed and debt free, the PHILIPP PLEIN Group employs over 700 women and men and it also owns, operates and develops the Billionaire and Plein Sport brands. Distinguished by an unconventional and non-conformist style combined with impeccable craftsmanship, the products of the PHILIPP PLEIN Group are available in prestigious boutiques and department stores across the globe and in over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.

Cannes, 1st October 2024: Philipp Plein hosted a cocktail at La Jungle Du Roi, his Cannes villa, to celebrate the launch of the fourth fragrance of the No Limit$ Collection alongside the presentation of the SM24 Collection from licensing partner De Rigo and the Crypto King from licensing partner TIMEX during the TFWA in the South of France. The guest list included Antoine Constantin, Jonathan Germain, Danielle Lazenis and many more.

The fierce creativity of Philipp Plein strikes again with a brand-new audacious fragrance that joins the NO LIMIT$ franchise, the fascinating olfactory tale captured inside the iconic trillion-dollar credit card bottle. NO LIMIT$ PLATINUM takes this sensory exploration, between strength and determination, desire and seduction, to the next level and redefines modern masculinity. The iconic credit card now comes in Platinum, one of the rarest and strongest precious metals in the world, opening the doors to an elite universe of prestige, success and seduction. The Platinum man has it all: power, money, success, living for intensity and thrilling sensations, captured inside the new eau de parfum. For this new launch, Philipp Plein has once again collaborated with master perfumer Alberto Morillas, one of the most prestigious names in the world of perfumery. NO LIMIT$ PLATINUM captures the essence of pure masculinity: explosive, confident and highly seductive.

NO LIMIT$ PLATINUM is a bold aromatic fougère eau de parfum created by Alberto Morillas with powerful and noble raw materials of perfumery combined with intense addictive notes. A highly masculine fragrance that unfolds in three perfectly seductive steps. First, a tension, as the promise of a first adrenaline rush appears. Explosive notes of mandarin sharpen the senses, followed by intensely fresh notes of calone and aldehydes. The heartbeat accelerates, as a powerful, almost animalistic sage meets bold notes of silver pine in an addictive masculine heart. Passion is at its peak, elegantly balanced by the pure and sensual facets of lavender. Smooth and seductive, the trap is about to close. The alchemy of warm notes of musk, ambrox and patchouli continue their blaze, leaving you in an addictive spiral. Breathless. It’s a boundless vibration that ignites desire and sets limits free.

“NO LIMIT$ PLATINUM is the fragrance of the man who has it all and wants to push his own limits. The combination of noble materials with woods and intense musk creates an irresistible alchemy and uncontrollable energy. It’s the scent of masculinity, confidence and adrenalin."

Alberto Morillas – Master Perfumer

The NO LIMIT$ credit card, featuring the brand's iconic skull emblem, is coated in a sleek, shiny platinum finish. Enhanced by the unapologetic trillion dollar sign and the chip, giving full access to the fragrance and to the NO LIMIT$ way of life. The credit card is embossed with Plein’s birthmark, the number 1978. 78 is also the atomic number of platinum, the ultimate symbol of Philipp Plein's unlimited vision. The platinum-and-gray detailed outerbox reflects the sharp and masculine codes of Plein's DNA.

The NO LIMIT$ collection is a compelling sensory narrative created to inspire, seduce, attract, and conquer, with audacity and personality. Through rare and sophisticated ingredients, each composition intercepts new sensory frequencies and adapts them into a unique and distinctive imprint. As such, the fragrances in the collection tell a surprising story that captivates from the very first moment, leading towards new, unexplored boundaries of expression, in an unstoppable evolution of style and identity.